Lingerie & ancient palaces: behind the scenes in Jaipur

Posed against the 1464AD Neemrana Fort-Palace in Jaipur, India, model Nicole Pollard could be some figure of Royalty, if not of pure myth. Especially in Ms Couture’s lingerie pieces, or white bustier dress whose bejewelled belt flows out into a waterfall of diaphonous white. In fact, each of the outfits in this shoot for The Strand Arcade in Sydney is delicately beautiful.

The Strand’s theme of the season is ‘The Art of Authenticity’, and it celebrates not luxury itself but the craftsmanship that goes into making something truly luxurious. For that they’ve also partnered with Artisans of Fashion, “an initiative that aims to build long term and sustainable growth opportunities for the next generation of textile artisans in India”, backed by the likes of Alex Perry, Akira, Ms Couture and Manning Cartell. So don’t be surprised to see pieces from those designers working their way into the campaign – and yes, they’re the kind of pieces that are impressively crafted, the kind that makes these names some of the most well known in Australian fashion.

ms couture nicole pollard

Click the thumbnails for full pictures:
Nicole Pollard: The Strand Arcade S/S '12 behind the scenes
Nicole Pollard: The Strand Arcade S/S '12 behind the scenes
Nicole Pollard: The Strand Arcade S/S '12 behind the scenes
Nicole Pollard: The Strand Arcade S/S '12 behind the scenes
Nicole Pollard: The Strand Arcade S/S '12 behind the scenes
Nicole Pollard: The Strand Arcade S/S '12 behind the scenes
Nicole Pollard: The Strand Arcade S/S '12 behind the scenes
Nicole Pollard: The Strand Arcade S/S '12 behind the scenes
Nicole Pollard: The Strand Arcade S/S '12 behind the scenes
Nicole Pollard: The Strand Arcade S/S '12 behind the scenes
Nicole Pollard: The Strand Arcade S/S '12 behind the scenes
Nicole Pollard: The Strand Arcade S/S '12 behind the scenes
Nicole Pollard: The Strand Arcade S/S '12 behind the scenes
Nicole Pollard: The Strand Arcade S/S '12 behind the scenes
Nicole Pollard: The Strand Arcade S/S '12 behind the scenes
Nicole Pollard: The Strand Arcade S/S '12 behind the scenes
Nicole Pollard: The Strand Arcade S/S '12 behind the scenes

The final shots from The Strand’s spring / summer 2012/2013 campaign will be released at a shopping event on 15th August, along with an official launch of the Artisans of Fashion initiative (head to strandarcade.com.au if you want to stay in the loop about details of the launch event). For now here are some behind-the-scenes shots of the campaign being put together – photographed by Robyn Beeche – which preview the oufits and exotic locale.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.
Author

Written by .

Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.