Louis Vuitton pays tribute to The Greatest: weekend watch

An unexpected, unusual, and wholly brilliant campaign from Louis Vuitton: “Louis Vuitton pays tribute to The Greatest… Spoken Word Artist Yasiin Bey and calligrapher Niels Shoe Meulman revisit the words of Muhammad Ali.

The sound and visuals, coupled with Ali’s words, make for a shiveringly good set of videos – but you may be wondering what it all has to do with fashion. Truth is, not much at all, but LV are right not to let such a technicality get in the way of good branding.

They explain the campaign as being about travel, making a conceptual leap from physical travel to life journeys. “For more than 150 years Louis Vuitton has been promoting the art of travel,” says the brand. Adding, “A unique journey goes beyond destination. It’s about courage, inspiration, dream, life.”

Watch the videos after the break.

Louis Vuitton The Greatest video

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.