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Marilyn Monroe and the legend of Chanel No.5: weekend watch

Written by Tania Braukämper.

It takes a little more than a feminine scent and a classic glass bottle to be the world’s best selling perfume even after 90 years. It takes a legend, an iconic association, that out-markets the product itself. Such is Chanel No.5′s strength. It sells based on its long history, based on the prestige women imagine to be mixed into the timeless formula.

Part of that legend was ignited (or reignited) in the ’50s when it was given the ultimate unsolicited endorsement from an icon of stardom and femininity: Marily Monroe. When asked what she wore to bed, Monroe made no mention of pyjamas or nightgowns – instead answering that she wore Chanel No.5.

Marilyn Monroe Chanel No.5 video

This video from Chanel looks at how and when that reference came to being, and its impact on the legend of the perfume.

Watch it above.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.