At what point does a fast fashion brand start exceeding the quality of their clothes with the quality of their campaigns? It’s not uncommon: Missguided sell dresses for as little as £6.99 full price, but their campaigns would never let you know it. The latest features Dutch beauty Valerie Van Der Graaf alongside Grace Small and Terra Jo, vibrantly shot to highlight a strange mix of party dresses and ironically cute Christmas knits and onesies.

missguided december campaign

Click the thumbnails for full pictures:
Missguided 'You Better Not Pout' December '13 campaign
Missguided 'You Better Not Pout' December '13 campaign
Missguided 'You Better Not Pout' December '13 campaign
Missguided 'You Better Not Pout' December '13 campaign
Missguided 'You Better Not Pout' December '13 campaign
Missguided 'You Better Not Pout' December '13 campaign
Missguided 'You Better Not Pout' December '13 campaign
Missguided 'You Better Not Pout' December '13 campaign
Missguided 'You Better Not Pout' December '13 campaign
Missguided 'You Better Not Pout' December '13 campaign

You can check out the full Missguided ‘You Better Not Pout’ campaign at the gallery.

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