At what point does a fast fashion brand start exceeding the quality of their clothes with the quality of their campaigns? It’s not uncommon: Missguided sell dresses for as little as £6.99 full price, but their campaigns would never let you know it. The latest features Dutch beauty Valerie Van Der Graaf alongside Grace Small and Terra Jo, vibrantly shot to highlight a strange mix of party dresses and ironically cute Christmas knits and onesies.
You can check out the full Missguided ‘You Better Not Pout’ campaign at the gallery.