At what point does a fast fashion brand start exceeding the quality of their clothes with the quality of their campaigns? It’s not uncommon: Missguided sell dresses for as little as £6.99 full price, but their campaigns would never let you know it. The latest features Dutch beauty Valerie Van Der Graaf alongside Grace Small and Terra Jo, vibrantly shot to highlight a strange mix of party dresses and ironically cute Christmas knits and onesies.

missguided december campaign

Click the thumbnails for full pictures:
Missguided 'You Better Not Pout' December '13 campaign
Missguided 'You Better Not Pout' December '13 campaign
Missguided 'You Better Not Pout' December '13 campaign
Missguided 'You Better Not Pout' December '13 campaign
Missguided 'You Better Not Pout' December '13 campaign
Missguided 'You Better Not Pout' December '13 campaign
Missguided 'You Better Not Pout' December '13 campaign
Missguided 'You Better Not Pout' December '13 campaign
Missguided 'You Better Not Pout' December '13 campaign
Missguided 'You Better Not Pout' December '13 campaign

You can check out the full Missguided ‘You Better Not Pout’ campaign at the gallery.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.