He who truly understands fashion understands that it’s about more than clothes. I say “he” in this context because I’m talking about everyone everywhere, generally, but also specifically about the team behind the promotional spots for ModaLisboa, Lisbon’s biannual fashion week. Directors Miguel Coimbra and Marco Espírito Santo bring us this video promoting the 3 day event; a video where fabric is equally important to skin, where fire and ice are in both the imagery, the sex appeal and the attitude. Pedro C. Ferreira – Creative Director of Y&R Portugal, the agency behind the film – brings more than the concept, also supplying some captivating behind-the-scenes images that give us a glimpse into both the subject matter and the work that went into creating the film. Click the thumbnails for full pictures: Stay tuned for coverage from ModaLisboa, which runs from March 7-9th.