How to promote a fashion week: ModaLisboa

He who truly understands fashion understands that it’s about more than clothes. I say “he” in this context because I’m talking about everyone everywhere, generally, but also specifically about the team behind the promotional spots for ModaLisboa, Lisbon’s biannual fashion week.

Directors Miguel Coimbra and Marco Espírito Santo bring us this video promoting the 3 day event; a video where fabric is equally important to skin, where fire and ice are in both the imagery, the sex appeal and the attitude. Pedro C. Ferreira – Creative Director of Y&R Portugal, the agency behind the film – brings more than the concept, also supplying some captivating behind-the-scenes images that give us a glimpse into both the subject matter and the work that went into creating the film.

ModaLisboa Vision video

Click the thumbnails for full pictures:
Vision. A Behind the scenes of a Fashion film
Vision. A Behind the scenes of a Fashion film
Vision. A Behind the scenes of a Fashion film
Vision. A Behind the scenes of a Fashion film
Vision. A Behind the scenes of a Fashion film
Vision. A Behind the scenes of a Fashion film
Vision. A Behind the scenes of a Fashion film
Vision. A Behind the scenes of a Fashion film
Vision. A Behind the scenes of a Fashion film
Vision. A Behind the scenes of a Fashion film
Vision. A Behind the scenes of a Fashion film
Vision. A Behind the scenes of a Fashion film
Vision. A Behind the scenes of a Fashion film
Vision. A Behind the scenes of a Fashion film
Vision. A Behind the scenes of a Fashion film
Vision. A Behind the scenes of a Fashion film
Vision. A Behind the scenes of a Fashion film

Stay tuned for coverage from ModaLisboa, which runs from March 7-9th.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.