Modern lolita: Kelsey Bollig

Nabokov’s Lolita is such a famed part of popular culture that you don’t have to have read the book to know what it’s about. Beyond the book, and the numerous adaptations it’s inspired, the word has entered language as a way to describe a particular style. It’s feminine, youthful – girlishly so – but with an underlying sexual awareness.

Modern lolita

Click the thumbnails for full pictures:
Kelsey Bollig by Say Hello Max
Kelsey Bollig by Say Hello Max
Kelsey Bollig by Say Hello Max
Kelsey Bollig by Say Hello Max
Kelsey Bollig by Say Hello Max
Kelsey Bollig by Say Hello Max

Modern Lolita is how the team at Say Hello Max describe this shoot starring Kelsey Bollig. The styling by Tienlyn Jacobson pares the concept back to simple, modern pieces that hint at rather than ooze girlish flirtations. Candy pink lips and a smattering of freckles are paired with lightweight summer dresses and on-trend jewellery pieces while a final look gives a nod to Kubrick’s 1962 film with a pair of heart-shaped glasses.

The beautiful, colour-washed photography by Elsa Kawai ( adds a whole other layer of romance to the shoot. You can view it in full at the gallery.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for, where she serves as the publication's Editor.