You can thank the Instagram effect: Natalia Vodianova in a campaign for Calvin Klein underwear all framed in a video that features just as much faux-film grain as it does lingerie.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.