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Nicole Scherzinger replaces Christina Hendricks at London Fog

Written by Allan Barger.

While were always happy to see the back of Christina Hendricks, it’s not usually in the context of her being dropped as the face of a label. The buxom star of Mad Men has been replaced by a decidedly more svelte Nicole Scherzinger in the latest campaign for London Fog. You can view the new campaign by clicking on the image below or you can see a behind the scenes video after the jump.

Nicole Scherzinger for London Fog

Click the thumbnails for full pictures:
Nicole Scherzinger, face of London Fog A/W '11 / '12
Nicole Scherzinger, face of London Fog A/W '11 / '12
Nicole Scherzinger, face of London Fog A/W '11 / '12
Nicole Scherzinger, face of London Fog A/W '11 / '12
Nicole Scherzinger, face of London Fog A/W '11 / '12
Nicole Scherzinger, face of London Fog A/W '11 / '12
Nicole Scherzinger, face of London Fog A/W '11 / '12
Nicole Scherzinger, face of London Fog A/W '11 / '12
Nicole Scherzinger, face of London Fog A/W '11 / '12
Nicole Scherzinger, face of London Fog A/W '11 / '12
Nicole Scherzinger, face of London Fog A/W '11 / '12
Nicole Scherzinger, face of London Fog A/W '11 / '12
Nicole Scherzinger, face of London Fog A/W '11 / '12
Nicole Scherzinger, face of London Fog A/W '11 / '12
Nicole Scherzinger, face of London Fog A/W '11 / '12
Nicole Scherzinger, face of London Fog A/W '11 / '12
Nicole Scherzinger, face of London Fog A/W '11 / '12
Nicole Scherzinger, face of London Fog A/W '11 / '12

If you’re not the X-Factor judge type, you can always flick back to yesteryear and view the last Christina Hendricks campaign for London Fog at that link.

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When he's not shooting the runway shows from around the globe, Allan Barger works as Fashionising.com's Art Director. That sees him work to bring you all all the latest photo shoots from the established and emerging talent of the photographers and stylists who push the industry forwards. When the picture doesn't quite speak a thousand words, Allan sets his trigger finger to the keyboard to share his written insights.