Natural beauty has become the kind of rare gem that’s often buried beneath impenitarable layers of makeup and photoshop. Unfortunate as that may be there is a bright side: when we see it, we appreciate it so much more. Much like Peter Lindbergh’s The Naked Truth, these shots by Dennis Veldman celebrate natural beauty. Photographed for Dutch retailer Shuz, Veldman says he wanted the campaign to focus on girls who were not signed models.

Instead, Veldman photographed dancers Natasja, Jody and Myrthe. Girls who, from their comfort with being on stage, “know their bodies and expressions” and were able to relax and shine in front of Veldman’s lens.

real women as models

Click the thumbnails for full pictures:
Myrthe, Natasja & Jody Lynne by Dennis Veldman
Myrthe, Natasja & Jody Lynne by Dennis Veldman
Myrthe, Natasja & Jody Lynne by Dennis Veldman

Veldman’s models remind that makeup and styling are no match for confidence in one’s skin.

You can view the three shots from the campaign at the gallery above.

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