How does a fashion photographer – one who specialises in the edgy and the fetishist, at that – go about conceptualising a campaign for an office storage company?

For Peter Coulson, working with Australian brand Planex, the answer was obvious: a black and white shoot that would doff its hat in homage to the late, great, Helmut Newton.

Office storage might not seem conducive to the kind of stockinged, stilettoed, raven-bobbed sex-appeal Coulson had in mind – but as the final images show, anything can be sexy with the right degree of imagination.

peter coulson planex

Click the thumbnails for full pictures
Planex '12 Campaign by Peter Coulson
Planex '12 Campaign by Peter Coulson
Planex '12 Campaign by Peter Coulson
Planex '12 Campaign by Peter Coulson
Planex '12 Campaign by Peter Coulson
Planex '12 Campaign by Peter Coulson
Planex '12 Campaign by Peter Coulson
Planex '12 Campaign by Peter Coulson
Planex '12 Campaign by Peter Coulson
Planex '12 Campaign by Peter Coulson
Planex '12 Campaign by Peter Coulson
Planex '12 Campaign by Peter Coulson
Planex '12 Campaign by Peter Coulson

For more of the campaign, which stars models Natascha Verkaik, Kaye Waterhourse and Claryssa Humennyj-Jameson, with styling by Kelly Defina, click on the gallery above.

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