Sensual, not sexual, in Purple Fashion

You wouldn’t call Ola Rindal’s shoot for Purple Fashion glossy or over-produced. There’s no heavy-handed photoshopping or complex studio lighting. You might even call it raw and natural-feeling. But it’s not the kind or raw you’d most commonly associate with Purple Fashion because it’s not the Terry Richardson kind. It’s got a hint of sensuality, a dabble of nudity, yes – but it’s executed with a softness. It shows that Purple can do more with its subject matter than have them pose naked against a white wall.

Purple fashion ola rindal

Frida Gustavsson makes a particularly gorgeous appearance in the shoot, which is from Purple’s fall 2012 issue.

frida gustavsson purple fashion

frida gustavsson nsfw purple fashion

frida gustavsson purple fashion

frida gustavsson purple fashion

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for, where she serves as the publication's Editor.