Mod paper dolls

The ’60s mod girl entered collective memory as a kind of pop-art artwork. We see her as wide eyed and doll faced, dressed like an interchangeable paper doll in two-dimensional geometric patterns and blocks of colour. How she looked on the street was probably a little different, but that’s the truth that always resides in the separation between fashion magazines and reality.

In Boom Bang-a-Bang, an editorial for Ponystep’s fall issue, our imagined ’60s character is back in all her editorial glory. She switches between androgynous monochrome with nude makeup and boyish, bowl-cut hair, and baby doll pastels that sweep across both her mini shift dresses and her innocent eyelids. Sometimes she’s Twiggy, sometimes Audrey Hepburn, sometimes Peggy Moffitt. It matters not which you choose to be: Ponystep offers a little seed of inspiration for them all.

mod sixites shoot ponystep

Click the thumbnails for full pictures:
Boom Bang-a-Bang: Ponystep A/W '11 / '12
Boom Bang-a-Bang: Ponystep A/W '11 / '12
Boom Bang-a-Bang: Ponystep A/W '11 / '12
Boom Bang-a-Bang: Ponystep A/W '11 / '12
Boom Bang-a-Bang: Ponystep A/W '11 / '12
Boom Bang-a-Bang: Ponystep A/W '11 / '12
Boom Bang-a-Bang: Ponystep A/W '11 / '12
Boom Bang-a-Bang: Ponystep A/W '11 / '12
Boom Bang-a-Bang: Ponystep A/W '11 / '12
Boom Bang-a-Bang: Ponystep A/W '11 / '12
Boom Bang-a-Bang: Ponystep A/W '11 / '12
Boom Bang-a-Bang: Ponystep A/W '11 / '12
Boom Bang-a-Bang: Ponystep A/W '11 / '12
Boom Bang-a-Bang: Ponystep A/W '11 / '12
Boom Bang-a-Bang: Ponystep A/W '11 / '12
Boom Bang-a-Bang: Ponystep A/W '11 / '12
Boom Bang-a-Bang: Ponystep A/W '11 / '12
Boom Bang-a-Bang: Ponystep A/W '11 / '12
Boom Bang-a-Bang: Ponystep A/W '11 / '12

Phoebe Arnold created the characters out of models Xiao Wen, Valerija Kelava, Codie Young and India Farrell. Photographed by Ben Weller, you can view the full shoot at the thumbnails above.

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