Prada are certainly one of the luxury fashion houses upping their online advertising game. As devoted users of the medium, you and I both know that online advertising is a very different beast to the advertising which appears in any other medium. We engage with it. Provided it’s right for online of course. Burberry have long been the masters of this, each of their online campaigns tailored to the online platform they’re approaching. It’s no accident that their runway shows trend on Twitter – from the ‘see it on Twitter before its on the catwalk’ to the animated GIFs of fall 2012 – they’re carefully engineered to do just that.
Someone at Prada has been paying attention.
Parallel Universes is the latest art project-cum-ad campaign from Prada. For it they’ve turned to artist Vahram Muratyan who has created a series of animated GIFs in a retro style that plays to the fashion house’s spring / summer 2012 collection.
A selection of the Prada animated GIFs are below.