Animated GIFs x Prada

Prada are certainly one of the luxury fashion houses upping their online advertising game. As devoted users of the medium, you and I both know that online advertising is a very different beast to the advertising which appears in any other medium. We engage with it. Provided it’s right for online of course. Burberry have long been the masters of this, each of their online campaigns tailored to the online platform they’re approaching. It’s no accident that their runway shows trend on Twitter – from the ‘see it on Twitter before its on the catwalk’ to the animated GIFs of fall 2012 – they’re carefully engineered to do just that.

Someone at Prada has been paying attention.

prada animated gifs

Parallel Universes is the latest art project-cum-ad campaign from Prada. For it they’ve turned to artist Vahram Muratyan who has created a series of animated GIFs in a retro style that plays to the fashion house’s spring / summer 2012 collection.

A selection of the Prada animated GIFs are below.

prada animated gifprada animated gif 1

prada animated gif 2

prada animated gif 3

prada animated gif 4

prada animated gif 5

prada animated gif 6

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Written by .

He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of’s co-founders.

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