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Print clash: Frida Gustavsson in NY

Written by Tania Braukämper.

Effortless, and yet refined. That would be one way to describe Frida Gustavsson’s off-duty style. A clash of print on pants, shoes and bag turned this outfit into something eye-catching while the half tucked-in tee and messy hair added that air of ease.

frida gustavsson style

Snapped outside the New York fashion week spring 2013 shows.

Photo: Imaxtree

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.