Mention of Australia swimwear label Speedo often conjures up images of skin-tight men’s trunks and the kind of racer-back swimsuits spotted in the Olympic pool. But the brand’s summer 2014 campaign sets out to prove there’s more to it than that. Starring model, TV presenter, and Speedo ambassador Rachel Finch, the campaign is set against a backdrop of Byron Bay surf and sand. The bikini styles include classic shapes with details like ruching, metal trims, and knots, offered in a range of bright tropical prints.

speedo swimwear campaign rachel finch

Click the thumbnails for full pictures:
Speedo summer '14 campaign
Speedo summer '14 campaign
Speedo summer '14 campaign
Speedo summer '14 campaign
Speedo summer '14 campaign
Speedo summer '14 campaign
Speedo summer '14 campaign
Speedo summer '14 campaign
Speedo summer '14 campaign
Speedo summer '14 campaign
Speedo summer '14 campaign
Speedo summer '14 campaign
Speedo summer '14 campaign
Speedo summer '14 campaign
Speedo summer '14 campaign
Speedo summer '14 campaign
Speedo summer '14 campaign
Speedo summer '14 campaign

Gorgeously photographed by Jez Smith, you can check out more of the campaign at the gallery.

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