Reliable sounds almost a dirty word, as if to suggest something is unremarkable, or undeserving of a more fervent compliment. But it springs to mind with each new Zimmermann Swim campaign that surfaces and greets the eyes with a predictable level of sun-soaked gorgeousness. You might say Zimmermann’s collections and campaigns are remarkable, and reliably so.
The latest Zimmermann Swim imagery has everything of the bikini styles you’d want this summer: clashing prints, sporty mesh, figure-flattering shapes and feminine frills.
Bronzed beauty Michaela Kocianova models the pieces along the white sands and azure seascapes of the Cook Islands, in the Darren McDonald photographed campaign.
Zimmermann are continuing to grow their US presence, with a new boutique announced for East Hampton this summer.
View the full campaign at the gallery.