Fashion advertising / Fashion blog / Fashion pictures

Settling it like men: Rich gets in the ring for spring

Written by Tania Braukämper.

Rich is a Brazilian menswear brand whose philosophy gets to the heart of men’s style: a successful man, says the brand, is one who makes good choices, likes to be remembered for his good taste, has decision-making power and dresses with conviction.

There’s an inherent contrast in the brand’s latest campaign: impeccable clothing and handsome faces in a ring with the gritty sport of boxing. But it does’t feel out of place. It’s like a nod to an era when brutish masculinity and the notion of the gentleman were, in some ways, one and the same.

Rich menswear boxing campaign

Click the thumbnails for full pictures:
Rich S/S '13 ad campaign
Rich S/S '13 ad campaign
Rich S/S '13 ad campaign
Rich S/S '13 ad campaign
Rich S/S '13 ad campaign
Rich S/S '13 ad campaign
Rich S/S '13 ad campaign
Rich S/S '13 ad campaign
Rich S/S '13 ad campaign
Rich S/S '13 ad campaign
Rich S/S '13 ad campaign
Rich S/S '13 ad campaign
Rich S/S '13 ad campaign
Rich S/S '13 ad campaign
Rich S/S '13 ad campaign
Rich S/S '13 ad campaign

Besides, something a bit sweaty and gritty is always a nice change from the usual sharp menswear campaigns.

View the full Rich spring 2013 campaign by clicking on the gallery.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.