Lui magazine are steadily taking ownership of the fashion-cum-nudity magazine space. Month after month they have the right people on their cover, the right people within their pages, and photos that get everyone’s attention. And now they have a topless Rihanna on their cover. And then inside they take it up a notch. Photographed by Mario Sorrenti and accompanied by an editorial, the tie-in photo shoot furthers Rihanna’s Bad Gal Riri image and cements Lui’s place on magazine stands. Via @rihanna.