Romanian folklore with a modern edge: Andra Andreescu

During the past seasons, the number of designers that turned to face the past in search of inspiration increased considerably. Amongst them, the talented Romanian designer Andra Andreescu devoted her entire spring / summer 2013 collection to celebrate the folklore and heritage coming together as one perfect whole. Envisioned as a tribute paid to Romanian treasury, the “Back to tradition” collection doesn’t lack of modern elements and powerful urban vibes, effortlessly thrown in with the contemporary edge.

Adra Andreescu spring campaign 2013

Click the thumbnails for full pictures:
Andra Andreescu S/S '13 Campaign by Stefan Dani
Andra Andreescu S/S '13 Campaign by Stefan Dani
Andra Andreescu S/S '13 Campaign by Stefan Dani
Andra Andreescu S/S '13 Campaign by Stefan Dani
Andra Andreescu S/S '13 Campaign by Stefan Dani
Andra Andreescu S/S '13 Campaign by Stefan Dani
Andra Andreescu S/S '13 Campaign by Stefan Dani
Andra Andreescu S/S '13 Campaign by Stefan Dani
Andra Andreescu S/S '13 Campaign by Stefan Dani
Andra Andreescu S/S '13 Campaign by Stefan Dani
Andra Andreescu S/S '13 Campaign by Stefan Dani
Andra Andreescu S/S '13 Campaign by Stefan Dani

Photographed by Stefani Dani and starring model Marina Cebotari, Andra Andreescu’s spring / summer 2013 campaign evokes the quiet beauty, building upon simplicity and timeless elegance. “Back to Tradition” is a mix of old and new, of inheritance and minimalism, of elegance and delicacy.

A beautiful selection of ethereal sheer silk maxi dresses, original traditional Romanian skirts and blouses joined forces with cutting edge leather dresses, jackets and black silk taffetas to complement the feminine feel of the collection. View the entire campaign shot by Stefani Dani (www.stefandaniphotography.com) by clicking on the gallery. Visit the Andra Andreescu website at andraandreescu.com.

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Shaped by all things beautiful and feminine, Nicoleta Parascan’s first steps towards entering the captivating world of fashion were taken somewhere around the young age of six, when she received her very own first fashion magazine. Discovering an entirely new universe, filled with pretty ladies and beautiful clothes, there was not much able to ever beat or compete with the fantasy land that was suddenly opening up. Surrounded by books, constantly thinking about the next best outfit, in search of a signature style and defined by a nostalgic calling towards the past, Nicoleta believes in taking chances, in destiny and in building her own path in life. When she’s not writing, you can easily find her playing with her cat, reading an old book, watching movies, exploring the city or blogging her own daily adventures.