Burberry understand where their brand associations lie. So while fragrances may be a big money-spinner for many a luxury house, they’re not ones to forget that a brand should have uniformity across areas. Nor do they forget that aspirations often lead customers up the chain from one smaller purchase to a bigger one. For Burberry that means it’s important to never lose sight of what they’re known for, and what they do best: the trench.

And so here we have Rosie Huntington-Whiteley lying supine and naked bar for a clasically coloured trench coat in a soft, sumptuous looking fabric. But the ad campaign is not for clothing, as you may have guessed by now. It’s for the brand’s Burberry Body fragrance.

rosie huntington whiteley burberry body

The Burberry Body scent for which Rosie is the face will be released on 1 September.

The ad campaign was photographed by Mario Testino.

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