Rosie Huntington-Whiteley has a Burberry Body

Burberry understand where their brand associations lie. So while fragrances may be a big money-spinner for many a luxury house, they’re not ones to forget that a brand should have uniformity across areas. Nor do they forget that aspirations often lead customers up the chain from one smaller purchase to a bigger one. For Burberry that means it’s important to never lose sight of what they’re known for, and what they do best: the trench.

And so here we have Rosie Huntington-Whiteley lying supine and naked bar for a clasically coloured trench coat in a soft, sumptuous looking fabric. But the ad campaign is not for clothing, as you may have guessed by now. It’s for the brand’s Burberry Body fragrance.

rosie huntington whiteley burberry body

The Burberry Body scent for which Rosie is the face will be released on 1 September.

The ad campaign was photographed by Mario Testino.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for, where she serves as the publication's Editor.