Is a reinvention is on the cards for Sasha Pivovarova?
It was about six years ago now that Sasha stepped onto the scene and into the shadow left by Gemma Ward. Or maybe it’s better put that at the time wide-eyed, unconventional beauty was trending a path paved largely by Gemma, and there, all of a sudden, was Sasha.
Let’s not forget that models have trend cycles, too.
And for models, as trends move, reinvention is required. A model can define an era with her hairstyle or with her figure shape or some other quality, just as an era defines them. Kate Moss went from natural beauty to pixie-cropped gamine to blonde sex bomb (along with innumerous other reinventions in-between) throughout her career. The phoenix survives the longest in the fashion world.
But reinvention is a wildcard best kept for when it’s needed; when its impact will be most felt. And that was largely Daniel’s point in discussing Karlie Kloss’ implied-nude shoot: stunning as it was, it’s simply not a necessary reinvention for her at this stage of her career. In the world of business, you’d call it an unnecessary brand extension.
For Sasha, bursting into the pages of Vogue Paris with a bolder peroxide blonde hairstyle and a new level of sexual confidence seems like one of those phoenix moments. And what a wow moment it is. Some would hardly believe this took place in Vogue Paris’ Emmanuelle Alt era (with Alt herself styling) as opposed to in the foregone days of Carine Roitfeld. The photography by Mert & Marcus is sultry in both the hued and the monochrome shots.
As for whether this is an isolated glimpse at the sensual side of Sasha or a permanent reinvention well, time will tell. Regardless, it’s a pictorial well worth viewing.
Anja Rubik stars alongside Sasha Pivovarova in the shoot, which appears in Vogue Paris’ October 2011 issue. Click on the thumbnails above to view it in full.