The word centrefold – coined, as it were, by Playboy founder Hugh Hefner – is underused in the digital age. Rarely now do we open a magazine to the centre and turn the whole thing around in order to peep that extra-large photo of a pin-up girl waiting to be discovered like a treasure within the pages. For Playboy’s first issue it was a nude of Marilyn Monroe. These days it’s usually the internet that launches careers off the backs of naked images.
Still, in an explosion of big (make that gargantuan) hair and elegant lingerie, the centrefold concept lives on through beautiful model Serafima (is it any accident that such a name belongs to such an angelic face?), those gravity-defying tresses styled by hair legend Sharon Blain.