A housewife ceases to be perceived as just another ordinary character once you enter Agent Provocateur‘s 1950s inspired fantasy-land. Just like lingerie becomes so much more than a simple choice of undergarments when saturated with a provocative essence, meant to elude every sense of conventionalism. It’s all intended to challenge the imagination and ignite the passion, and what better excuse to do that with Valentine’s Day just around the corner?

agent provocateur lingerie valentines day

Click the thumbnails for full pictures:
Agent Provocateur S/S '14 Campaign
Agent Provocateur S/S '14 Campaign
Agent Provocateur S/S '14 Campaign
Agent Provocateur S/S '14 Campaign
Agent Provocateur S/S '14 Campaign
Agent Provocateur S/S '14 Campaign
Agent Provocateur S/S '14 Campaign
Agent Provocateur S/S '14 Campaign

Starring blonde bombshell Hailey Clauson, Agent Provocateur’s spring / summer 2014 campaign reimagines the portrait of the pristine 1950s housewife, by giving it a sultry makeover. Revealing the sexy truth that hides behind closed doors, the campaign photographed by Miles Aldridge encompasses the perfect silk and lace illusion to finally bring the past and the present together.

Spicing things up for Valentine’s Day should feel like an easy enough task considering Agent Provocateur’s offering of peekaboo lace accompanied by thigh-high stockings, delicate floral appliques and intricate embroideries that come in both saturated and bold colours. Even if it’s for one day only, we all deserve the chance to dress up life in what is the ultimate, irresistible fantasy.

View the full campaign by clicking on the gallery.

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