Following the well established tradition of bringing a fresh vision to swimwear season after season, Zimmermann‘s resort swim 2014 campaign does playful sophistication with ease. Set against the breathtaking beauty of the British Virgin Islands, the effortless pieces of swimwear come alive in a clash of signature prints, topped off by edgy finishes and feminine details for an overall modern approach.
Starring supermodel Eniko Mihalik, the campaign shifts in between refined structures and relaxed lines, blending the best of technical paneling with sleek silhouettes. Tied together with mesh panels, the floral and leopard prints carry a subtle lingerie feel, reinforced by the corseted stitching, latticed lace and scalloped edges.
Innocent and sensual, complex yet easy, Zimmermann’s swimwear brings the idyllic vibes to the beach for spring / summer 2014. A hint of the ’80s accompanied by a sequence of sporty elements represented by the plunging necklines and the halter necks complete Zimmermann’s vision of sublime nonchalance.
You can see more of their resort swim 2014 campaign by clicking on the thumbnails.