Seventies done right

We’re in a period of two-way fashion where current fashion trends are a mix of the future as it might be and a romantic interpretation of the way fashion once was. This isn’t something unique to our generations however – society loves to romanticise, and history is littered with eras where our ancestors looked backwards while stepping forwards.

The current dominance of all things 20th Century sees 2012 shape up as a year in which everything from 1920s fashion to that of the 70s will influence the way we piece together our wardrobes, and it’ll be that way for both men and women. Yet the genders are divided not solely by what is worn, but how also its worn – while men and women will share similar motifs in the coming years, womens’ interpretations will tend towards the ‘costume.’ Or put another way, more often than not they’ll be literal interpretations that give the wearer the air of someone who has just stepped forth from Wells’ time machine by way of a decade from last century.

stonefox magazine

Click the thumbnails for full pictures:
Tati Cotliar: Stonefox Magazine Issue 1
Tati Cotliar: Stonefox Magazine Issue 1
Tati Cotliar: Stonefox Magazine Issue 1
Tati Cotliar: Stonefox Magazine Issue 1
Tati Cotliar: Stonefox Magazine Issue 1
Tati Cotliar: Stonefox Magazine Issue 1
Tati Cotliar: Stonefox Magazine Issue 1
Tati Cotliar: Stonefox Magazine Issue 1
The examples are aplenty. Think of any pictorial that has featured Gucci’s autumn 2011 collection and you’ll be left with the feeling that the model arrived at the photo shoot in a pimped-out 1970′s automobile replete with fuzzy die. But I say that this is the case “more often than not” because that’s entirely true – most photographers and stylists prefer to highlight a highly romanticised interpretation of a trend revival, far fewer are willing to present it exactly as it’s more likely be worn. Or should be worn.

That’s not the case with the debut issue of Stonefox magazine, however. Where others have opted to show the 70s as we now imagine it was, Stonefox have instead opted to show it precisely as women should now be wearing it – far more subtly, far more modernly, and without any of the ‘playing dress-ups’ overtones. And for that, this pictorial photographed by Christopher Ferguson and styled by Nadene Duncan is all the more useful.

You can see all of Stonefox’s on-trend interpretation of the 70s and 80s by clicking on the thumbnails above and browsing through the photo gallery. The first issue of the title has just been released in Australia and will be making its way to select newsstands internationally over the coming weeks.

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