Hunkydory’s company philosophy of “always looking for a new angle, ever changing but keeping the style and being recognizable” is one that nestles easily into the concept of Scandinavian design. The Swedish brand’s autumn / winter 2012 campaign shows a collection that brims with the kind of youthful, effortless yet still detailed aesthetic they adhere to. It doesn’t revolutionise though – there’s nothing particularly new in the military and aviator outerwear that has its roots in trends of the past few seasons. But they’re popular styles, and meanwhile the leather pants and sequin vests bring an embellished rockstar vibe that doesn’t go over the top.
Anna Selezneva does the campaign justice with her effortless hair and piercing eyes. You can view more Hunkydory at the gallery above.