When something is “the cat’s meow” it’s not only spectacular, it’s likely to be referencing the 1920s. So synonymous with the decade is the oddly-coined superlative that, even now, a simple title like “Cat’s Meow” says it all. And so does the title for Advan Matthew’s shoot for Farrago Magazine which feels authentically of-the-era down to the finger waves (styled by Olivia Worotitjan) and carefree party-girl attitude.

The inspired styling by Kaymori has all the ’20s bases covered from beaded gowns to sparkling jewellery and hats. Advan Matthew’s photography captures the mood and the style, with carefully chosen locations that don’t give away the modern era.

Cats Meow by Advan Matthew

Click the thumbnails for full pictures:
Cat's Meow by Advan Matthew for Farrago Magazine August '12
Cat's Meow by Advan Matthew for Farrago Magazine August '12
Cat's Meow by Advan Matthew for Farrago Magazine August '12
Cat's Meow by Advan Matthew for Farrago Magazine August '12
Cat's Meow by Advan Matthew for Farrago Magazine August '12
Cat's Meow by Advan Matthew for Farrago Magazine August '12
Cat's Meow by Advan Matthew for Farrago Magazine August '12
Cat's Meow by Advan Matthew for Farrago Magazine August '12
Cat's Meow by Advan Matthew for Farrago Magazine August '12

As a bit of random trivia, the phrase “cat’s meow” was apparently coined by American cartoonist Tad Dorgan, who also created lots of other popular phrases of the day including “the cat’s pajamas”. Neither is in use much today, but perhaps they should be given how much the internet generation loves anything to do with cats.

But I digress. For fantastical inspiration on dressing like you’re truly the cat’s meow, click on the gallery and view all of Advan Matthew’s (advanmatthew.com) shoot.

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