Like fashion itself, the photo shoots which promote it move in trend cycles. Some social or cultural force, say, may collectively inspire a number of designers to follow a particular theme in a given season. The theme of the clothing in turn inspires those behind the camera.
Displaced objects, dreamscapes, realities juxtaposed over other realities… something about 2012′s fashions has caused a dream within a dream of surreal editorials. Perhaps it’s a current desire for fantasy conflicted with the equally strong need for reality.
While of course these concepts owe a debt of gratitude to the Surrealist movement, they’re not borrowing from the movement’s artists too literally. We’re seeing plenty of shoots pervaded by a dreamlike lack of sequence, and some that defy explanation, but it’s not about plastering melted clocks onto every backdrop.
One further case in point, as pictured above: two models in two different magazines inhabiting the same strange world – a Wonderland filled with giant toadstools and swing carousels. Thematic correlation or just convenient reuse of props?