Swimwear that keeps its cool in the sun: We Are Handsome

You probably know it at first glance: the unmistakable digital-print swimwear aesthetic that We Are Handsome have been pioneering since the beginning, and that others have in time adopted. Roaring animals are forever creeping from the jungle and onto the torsos of the brand’s pieces; sometimes it might be florals or a fairground. The spring / summer 2013 ad campaign showcases yet more creatures that call the Antarctic, the African planes or some mystical dark woodlands home. There’s something particularly refreshing about an ice-covered landscape where penguins roam, never losing their cool no matter how many hours they spends in the sun.

we are handsome spring 2013 campaign

Click the thumbnails for full pictures:
We Are Handsome S/S '13 The Discovery Campaign
We Are Handsome S/S '13 The Discovery Campaign
We Are Handsome S/S '13 The Discovery Campaign
We Are Handsome S/S '13 The Discovery Campaign
We Are Handsome S/S '13 The Discovery Campaign
We Are Handsome S/S '13 The Discovery Campaign
We Are Handsome S/S '13 The Discovery Campaign
We Are Handsome S/S '13 The Discovery Campaign
We Are Handsome S/S '13 The Discovery Campaign
We Are Handsome S/S '13 The Discovery Campaign
We Are Handsome S/S '13 The Discovery Campaign

With their array of flattering cuts that range from the most clean and simple to vintage-inspired, the brand’s winning formula is one they’ve no real need to move away from. You can see more of their spring 2013 campaign by clicking on the thumbnails.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.