You probably know it at first glance: the unmistakable digital-print swimwear aesthetic that We Are Handsome have been pioneering since the beginning, and that others have in time adopted. Roaring animals are forever creeping from the jungle and onto the torsos of the brand’s pieces; sometimes it might be florals or a fairground. The spring / summer 2013 ad campaign showcases yet more creatures that call the Antarctic, the African planes or some mystical dark woodlands home. There’s something particularly refreshing about an ice-covered landscape where penguins roam, never losing their cool no matter how many hours they spends in the sun.
With their array of flattering cuts that range from the most clean and simple to vintage-inspired, the brand’s winning formula is one they’ve no real need to move away from. You can see more of their spring 2013 campaign by clicking on the thumbnails.