Without the desperate need to prove anything, nor an arduous attempt to create something, photographer Myles Pritchard effortlessly manages to create a simultaneously lively and stylish fashion shoot.

Stylist, Emily Stanley, focuses on fashion with natural base hues with vibrant bursts of colour throughout. The use of make-up is understated and calm, simply focusing on the soft whites and deep blues of the model’s own impression, adding a hint of playfulness with the use of platinum blond hair to refine this modern look. The attitude and perception of model Genevieve Welsh is what truly seems to inspire the shoot – her quirky disposition combined with the emotive way in which she brings each portrait to life creates an overall impression of fashion that does not impose itself on you but is rather gracefully elegant and appealing.

movement by myles prichard

Click the thumbnails for full pictures:
Movement with Genevieve Welsh by Myles Pritchard
Movement with Genevieve Welsh by Myles Pritchard
Movement with Genevieve Welsh by Myles Pritchard
Movement with Genevieve Welsh by Myles Pritchard
Movement with Genevieve Welsh by Myles Pritchard
Movement with Genevieve Welsh by Myles Pritchard
Movement with Genevieve Welsh by Myles Pritchard

Pritchard combines these notions of playful emotion and simple elegance with class and calculation, using a high-energy to create something that is not only beautiful for to the eye but holds in itself something unique for the viewer.

From more first class fashion and photographic creations from Genevieve Welsh (londonmgtgroup.com) click on the gallery.

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