What starts off as a pretty introduction into female apparel slowly transcends into the sharp spikes and dark shades of the modern and multifaceted woman. Patrick Owen creates the contrasting environment of dark temperaments and soft divinity with clothing that meets both genres; a light indulgence into the intricacy that lines the wearers there of.
Delicate floral prints open the dusty scene, accompanied by temptress-like eyes courtesy of Steve V Yeofvine (make-up artist) and Anastasia (model). Golden links and chains lead us further down the rabbit hole, into this dusty Garden of Glory till we finally settle in a place of outlandish footwear and incongruent jewelry, where dark lips meet the sky and eyes flutter in the sharp sunlight.
Owen plays with the idea of two women: the soft female, traditional in her floral suites and bright shades of colour, the makings of perfect spring wear. Then we have the temptress; the antichrist of the lady before her, with an attitude for revolution and a bloodlust for independence, shackled by the boundaries of customary perception.
There is an undeniable contrast of hard and soft in this campaign; big bold accessories to accompany soft floral clothing, dark shaded lips to sit against a setting of light flowing hair, heavyset jewelry against the naturally unenhanced skin and untouched nails. And this all lies on a slightly confrontational backdrop of religious iconography. Owen walks on the borders of political proclamations and fashion revolution; a very insightful and truthfully stunning collection of female apparel.
Beautifully shot by Robin Alfian and styled by Asti Tiara, you can view the full campaign for Patrick Owen spring 2013 by clicking on the thumbnails.