Androdameia, The Subduer of Men: Phoenix Keating

Androdameia, the Amazon warrior, the ‘Subduer of Men’.

You can see the fit between Phoenix Keating‘s latest campaign and the title of the collection it showcases: Androdameia. Like the Amazonian woman of Greek Mythology, Keating’s woman is fearless, uncompromising, relentless and elevated not by just status but by a power that comes from within. In the collection gold trimmings reminisce on military brocade, except hand-painted to be 2-dimensional and raw. The power suit is reinvented, immaculately tailored to accent the female form.

Phoenix Keating Androdameia

Click the thumbnails for full pictures:
Phoenix Keating A/W '13 campaign
Phoenix Keating A/W '13 campaign
Phoenix Keating A/W '13 campaign
Phoenix Keating A/W '13 campaign
Phoenix Keating A/W '13 campaign

The campaign’s Androdameia has gilded brows, ancient armour, and eyes filled with bloodlust. In Henryk Lobaczewski‘s dark and dramatic images she looms larger than life; plays on camera angles heightening the effect of Alice Burdeu’s already towering frame.

A video directed by Toby Marosszeky accompanies the fall 2012 campaign – you can view it by hitting play above.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.

Written by .

Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for, where she serves as the publication's Editor.