Androdameia, the Amazon warrior, the ‘Subduer of Men’.
You can see the fit between Phoenix Keating‘s latest campaign and the title of the collection it showcases: Androdameia. Like the Amazonian woman of Greek Mythology, Keating’s woman is fearless, uncompromising, relentless and elevated not by just status but by a power that comes from within. In the collection gold trimmings reminisce on military brocade, except hand-painted to be 2-dimensional and raw. The power suit is reinvented, immaculately tailored to accent the female form.
The campaign’s Androdameia has gilded brows, ancient armour, and eyes filled with bloodlust. In Henryk Lobaczewski‘s dark and dramatic images she looms larger than life; plays on camera angles heightening the effect of Alice Burdeu’s already towering frame.
A video directed by Toby Marosszeky accompanies the fall 2012 campaign – you can view it by hitting play above.