Androdameia, the Amazon warrior, the ‘Subduer of Men’.

You can see the fit between Phoenix Keating‘s latest campaign and the title of the collection it showcases: Androdameia. Like the Amazonian woman of Greek Mythology, Keating’s woman is fearless, uncompromising, relentless and elevated not by just status but by a power that comes from within. In the collection gold trimmings reminisce on military brocade, except hand-painted to be 2-dimensional and raw. The power suit is reinvented, immaculately tailored to accent the female form.

Phoenix Keating Androdameia

Click the thumbnails for full pictures:
Phoenix Keating A/W '13 campaign
Phoenix Keating A/W '13 campaign
Phoenix Keating A/W '13 campaign
Phoenix Keating A/W '13 campaign
Phoenix Keating A/W '13 campaign

The campaign’s Androdameia has gilded brows, ancient armour, and eyes filled with bloodlust. In Henryk Lobaczewski‘s dark and dramatic images she looms larger than life; plays on camera angles heightening the effect of Alice Burdeu’s already towering frame.

A video directed by Toby Marosszeky accompanies the fall 2012 campaign – you can view it by hitting play above.

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