Ultra minimalism by Sosnovska

Inspired by nature, or to be even more precise, relating closely to the Belarusian moorland cited as one of the largest excessively wetted lands in Europe, Sosnovska’s spring/summer 2013 campaign helps tell the story of the man who united with the world. Sticking with their signature aesthetic that translates to laconic design and muted colors, Sosnovska chose a dark gray morning sky to complement the dim atmosphere surrounding their latest menswear campaign.

The graphic linear forms and minimalistic silhouettes represent what Anna Sosnovska’s namesake label is all about and yet, there’s something more complex hiding behind the apparently pristine tailoring techniques. Themes like the ties between man and nature, or his diffusion to the roots and history are speaking closely to the brand’s delicate sense of style.

Sosnovska campaign

Click the thumbnails for full pictures:
Sosnovska S/S '13 Campaign
Sosnovska S/S '13 Campaign
Sosnovska S/S '13 Campaign
Sosnovska S/S '13 Campaign
Sosnovska S/S '13 Campaign
Sosnovska S/S '13 Campaign
Sosnovska S/S '13 Campaign
Sosnovska S/S '13 Campaign
Sosnovska S/S '13 Campaign
Sosnovska S/S '13 Campaign
Sosnovska S/S '13 Campaign
Sosnovska S/S '13 Campaign
Sosnovska S/S '13 Campaign

Aleksandr Kosenko’s photography flawlessly captured the heart and soul of the dense forest, gently colliding with the misty background, as a perfect interpretation of Sosnovska’s organic concept.

Click on the thumbnails above to view the entire Sosnovska (www.sosnovska.net) spring/summer 2013 campaign.

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Author

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Shaped by all things beautiful and feminine, Nicoleta Parascan’s first steps towards entering the captivating world of fashion were taken somewhere around the young age of six, when she received her very own first fashion magazine. Discovering an entirely new universe, filled with pretty ladies and beautiful clothes, there was not much able to ever beat or compete with the fantasy land that was suddenly opening up. Surrounded by books, constantly thinking about the next best outfit, in search of a signature style and defined by a nostalgic calling towards the past, Nicoleta believes in taking chances, in destiny and in building her own path in life. When she’s not writing, you can easily find her playing with her cat, reading an old book, watching movies, exploring the city or blogging her own daily adventures.