Inspired by nature, or to be even more precise, relating closely to the Belarusian moorland cited as one of the largest excessively wetted lands in Europe, Sosnovska’s spring/summer 2013 campaign helps tell the story of the man who united with the world. Sticking with their signature aesthetic that translates to laconic design and muted colors, Sosnovska chose a dark gray morning sky to complement the dim atmosphere surrounding their latest menswear campaign.
The graphic linear forms and minimalistic silhouettes represent what Anna Sosnovska’s namesake label is all about and yet, there’s something more complex hiding behind the apparently pristine tailoring techniques. Themes like the ties between man and nature, or his diffusion to the roots and history are speaking closely to the brand’s delicate sense of style.
Aleksandr Kosenko’s photography flawlessly captured the heart and soul of the dense forest, gently colliding with the misty background, as a perfect interpretation of Sosnovska’s organic concept.
Click on the thumbnails above to view the entire Sosnovska (www.sosnovska.net) spring/summer 2013 campaign.
