With the year looming, we’ve already been privy to many a 2012 magazine cover. We’ve had the minimalist, the dramatic and the imposing. What is shared by all those that have caught our eye is that they’re approaching the concept of what a modern magazine cover should be. They’re making it visually appealing as opposed to doing what I dub the old media clutter cover where the front cover is packed full of so much text that, try as you might, you simply can’t find it appealing.
That’s the message to old media in 2012: we want our magazine covers to be works of art. It’s a message that Vogue Japan haven’t received.
That’s their February 2012 (yes, February, already) cover. And no amount of Burberry Prorsum spring 2012 nor photos of model Saskiade Brauw can save it. It’s old school, it’s typography is a yawn, and it’s ugly.