The thing that We Are Handsome has done so successfully is manage to blend a kind of cool glamour with what are ultimately very functional pieces of swimwear. In the absense of any cutaways, embellishments, straps, buckles or ties, a traditionally cut one-piece can still be made wholly appealing if the digital print is bold enough. That’s not to say they only make simple functional cuts: as their full collection on the runway attested, the brand is capable of so much more.
For the collection’s campaign a chocolate-box selection of those styles is on display. Bodycon dresses and leggings, a balconette bikini with tap-pant style shorts, an off-shoulder bodysuit in a sparkling bubble print, and a strapless feminine vintage rose-print piece… the ‘Matriarch’ collection has plenty of variety, but everything in it feels like the brand.
Starring Tiah Eckhardt and Shelby Furber, who lounge around in a luxe setting far from any sign of water, more of the campaign for We Are Handsome‘s Matriarch collection can be seen at the gallery above.