Pump up the sleek and the minimal, but retain the subtle feel of luxury, forget all about the field limits and choose to take the athletic influence out on the streets instead. When the cool side of sportswear prevails, put together in such fantastic manner that’s nearly impossible to ignore, everyone is tempted to skip the game and go directly for the prize. In this case, the prize being the brilliant attitude that accompanies such perfect juxtapositions of chic, quirky and unconventional, made utterly desirable by photographer Niklas Hoejlund and stylist Mette Krogsgaard.

Plug & Play by Niklas Hoejlund

Click the thumbnails for full pictures:
Plug & Play by Niklas Hoejlund
Plug & Play by Niklas Hoejlund
Plug & Play by Niklas Hoejlund
Plug & Play by Niklas Hoejlund
Plug & Play by Niklas Hoejlund
Plug & Play by Niklas Hoejlund
Plug & Play by Niklas Hoejlund
Plug & Play by Niklas Hoejlund

Pushing the boundaries while maintaining some degree of simplicity, just as any inspiring fashion editorial should, the styling introducing layered jeans, curious leg warmers and furry gloves, keeps things real with sleek bandeaus, basic crop tops, neoprene jackets and mesh tops.

Perfectly deconstructed braids, and a coppery make-up enhanced with bright neon accents by Sidsel Marie Bog, round up the inspirational shoot.

Check the complete set of images by Niklas Hoejlund (niklashoejlund.com), at the gallery.

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