Where life takes you, Meltin’ Pot is coming along for the ride

There’s a carefree attitude permeating Meltin’ Pot’s spring 2013 collection. It’s about authenticity, about the rough-and-tumble nature of denim as something you can wear anywhere, any time, about summer as the dominion of Youth. Paint-splattered slouchy tees and slogans like “Where Life Takes You” express it in a nutshell while the bright colours soak up everything casual summer activities are about.

And the collection’s campaign mirrors those themes. Shot by shot by Dutch analog photographer Dennis Duijnhouwer, it captures the radiance of summer, of freedom and of letting yourself be swept where life takes you.

Meltin Pot campaign

Click the thumbnails for full pictures:
Meltin'Pot S/S '13 Campaign
Meltin'Pot S/S '13 Campaign
Meltin'Pot S/S '13 Campaign
Meltin'Pot S/S '13 Campaign
Meltin'Pot S/S '13 Campaign
Meltin'Pot S/S '13 Campaign
Meltin'Pot S/S '13 Campaign

Meltin’ Pot’s denims for the season balance on trend colours and timeless wearability with experimentation of denim making techniques. Cropped shapes make light work of splashing in streams barefoot and skinny cuts are the kind that are perfect for festival days. Some indigo denims are inspired by workwear – hardwearing yet rich – while hand treatments on selvage denim makes for one-of-a-kind unique pieces.

View more of the Meltin’ Pot (meltinpot.com) spring 2013 campaign by clicking on the gallery.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.