I already mused in some detail about Witchery’s #UNITEINWHITE campaign against ovarian cancer, and about some photos I took of beautiful young model Ines Alvim (@ Elite Lisbon) wearing one of the white shirts. As it happens, today (May 1) is officially White Shirt Day: the day to wear your white shirt (get one here if you haven’t already) to raise awareness and support the cause. 100% of gross proceeds go directly to the Ovarian Cancer Research Fund.
Did I mention the tally has hit $1 million? That’s a pretty amazing effort.
Not that a cool mill means we should rest on our laurels. And so, I bring you part two of my shoot for Witchery’s ‘W’ Edit of Ines basking in the sunlight wearing the collection’s rib cuff white shirt. No matter what you’re doing today, no matter the weather, I hope you’re inspired to wear yours.