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Wildfox gives Romeo & Juliet an alternate ending

Written by Tania Braukämper.

What if the ending was different, and Romeo and Juliet survived? What if these star-cross’d lovers didn’t take their life?

That’s what Wildfox asks for their fall 2012 campaign, but it’s not exactly the kind of alternate ending that looks far into the future. Instead, it imagines a continued honeymoon of young love, updated for the modern day and most definitely taking its cues from Baz Luhrmann’s 1996 film.

In fact, it’s less about Shakespeare all together and more about revelling in the ’90s – an era that was a golden age for Wildfox’s designers Emily Faulstich and Kimberley Gordon. Juliet may have been Romeo’s sun, but this collection has Leonardo DiCaprio posters on its wall.

star crossed lovers wildfox

Click the thumbnails for full pictures:
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign
Wildfox, A/W '12 Star Crossed Lovers Campaign

If you’re not a fan of the film or of the ’90s, it’s still hard not to get swept up in the youthful excitement Wildfox captures with their fantasy of star-cross’d lovers that defy the odds.

View the full fall 2012 look book from Wildfox at the gallery above.

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Written by .

Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.