You might say that Ole Yde, designer of YDE Copenhagen, defies convention a little with his flourishing, poetically feminine designs. After all, it’s clean minimalism the world expects of the Scandinavian aesthetic. Instead, YDE’s fall 2013 campaign shows what kind of beauty can occur when the pristine nature of Danish design and the luxuriousness of feminine details come together: ruffled hemlines, sheer overlays, and the most divine open lace winged sleeves can all be spotted within the campaign’s images.

YDE campaign

The campaign was shot by Hans Zuthen, with creative direction by Marco Pedrollo. View more at the gallery above.
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