There are brands who diligently put out a campaign once a season, and then there’s Wildfox. Their ability to design youthfully desirable collections is surpassed by their ability to create a constant stream of dreamy, beautiful imagery that tells a story or captures the imagination. The latest features a muse more than a model – pro surfer Hanalei Reponty – in a campaign titled “Do you love me little surfer girl?” with Emma Stern Nielsen rounding out the cast of blonde beauties. Naturally, on trend swimwear styles covered in ruffles and slogans fill every frame.
Photographed by Mark Hunter, you can view the full set of images at the gallery.