We have to give credit to Zadig & Voltaire for bringing a little bit of anticipation to the announcement of a new face. Keeping everyone guessing for a while with the below image – which is kind of endearing in its silliness – they managed to generate far more buzz than your usual press release announcement would have done.

Well Vogue Paris have now let the cat out of the bag with an exclusive video that reveals the girl behind the smile as Camille Rowe.

zadig voltaire camille rowe

Camille Rowe Pourcheresse follows Erin Wasson’s long stint as the face of the brand.

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