Zara taps into Cara Delevingne’s careless cool factor

Cara Delevingne has killer cheekbones, a knack for bed hair, and she never – ever – looks like she’s trying. A combination like that means fame is bound to tap you on the shoulder – not to mention high street brands like Zara looking to borrow a piece of that casual appeal.

Casual being a key word here as Delevingne appears in Zara’s more laid back TRF line. Much like Freja Beha’s appearance in the main line fall 2012 look book, Delevingne’s shots are black and white and focused more on mood. This time, though, it’s a nighttime, carefree, party mood the whole thing is channeling.

cara delevingne for zara

Click the thumbnails for full pictures:
Cara Delevingne: Zara TRF F/W '12
Cara Delevingne: Zara TRF F/W '12
Cara Delevingne: Zara TRF F/W '12
Cara Delevingne: Zara TRF F/W '12
Cara Delevingne: Zara TRF F/W '12
Cara Delevingne: Zara TRF F/W '12

Accompanied by a video of Cara Delevingne singing and dancing and generally looking like she’s having fun at home, it’s work by David Sims that nails sophisticated imagery for high street pieces.

View the rest of the images of Cara Delevingne for Zara at the gallery.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for, where she serves as the publication's Editor.