Precious jewels are often advertised with aspirational imagery of sweeping gowns and red carpets. What makes this video, produced by creative studio Special Problems, particularly good is that it makes no mention of the product it’s advertising. Instead it’s an emotional pull, images of a beautiful Zippora Seven overlaid with tinkling music and a reading of Walt Witman’s Miracles.

As to me, I know of nothing else but miracles…

Nature, life, love are the miracles and diamonds never shine brighter than they do when worn with bare feet and a full appreciation of being alive. If that’s what this video is saying, then Jessica McCormack’s glistening jewels are all the more appealing.

zippora seven video jessica mccormack

Watch the video for Jessica McCormack, featuring Zippora Seven, diamonds and Walt Witman, above.

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