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Melbourne Spring Fashion Week; Town Hall Parade 1

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The Melbourne Spring Fashion Week (MSFW) series of official catwalks returned to the Melbourne Town Hall last night in a show that presented women's Spring/Summer 2009/2010 clothes and accessories which, for the most part, absconded from structure and, instead, depended on flow and layers to make a statement.

Melbourne Spring Fashion Week catwalk 1
Gwendolynne Spring 2009 at Melbourne Spring Fashion Week courtesy Peter Downing

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Madam Virtue & Co. Spring 2009; MSFW

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While events such as tonight's official catwalk may garner the most attention, fashion in Melbourne is best consumed on the city's streets and down it's lane-ways (a fact that Colonial First State remains selectively ignorant of). So it was that, with the MSFW (Melbourne Spring Fashion Week) opening party out of the way, I headed to the oft overlooked Crossley Street for the Spring / Summer launch of Madam Virtue & Co. couture collection.

Madam Virtue Spring 2009 at MSFW

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Miranda Kerr at David Jones S/S 2009, Melbourne

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Sitting at the David Jones Spring/Summer 2009/2010 collection launch, and we don't have to wait long for the show's drawcard - Victoria's Secret model Miranda Kerr - to appear. Kerr opens the show in a tribal print maxidress by Thurley; beautiful yet unassuming, and a sign of the theme of the show to come; while a soundtrack of Australian bird noises fades out to reveal Icehouse's 1982 anthem "Great Southern Land".

The theme of the show is Great Southern Summer; the intention, to capture the spirit and essence of an Australian summer through fashion. The music of the show goes a long way to gelling it together, with Australian artists like Hunters & Collectors, Sia, Jet - even a smooth, dreamy cover of Men At Work's "Land Down Under" - blaring through the speakers.

Miranda Kerr at David Jones Melbourne Spring/Summer 2009 parade

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Miranda Kerr at David Jones - coming soon

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Walking the runway today at David Jones Spring/Summer 2009 collection launch was the ever-gorgeous Miranda Kerr. Our full coverage from the parade will be up soon - in the meantime here's an on-the-go iPhone snap of Miranda at this morning's event press call.

Miranda Kerr at David Jones Melbourne launch

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Nicola Finetti Spring/Summer 2009/10 runway video

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Few can make a minidress as sharp, strong, and sexy as can Nicola Finetti. Finetti's Spring/Summer 2009/2010 collection parade at this year's RAFW served to further cement his place as an apple of the Australian fashion world's eye; his gorgeous minidresses eclipsed only by some floor-length gowns with intricate ruffle detailing. As well as the photo coverage from the show, you can now also view a video of the parade below.

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Forever New: Exotic Goddess, Spring 2009

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Aptly titled 'Exotic Goddess', the latest collection from high-street brand Forever New was a colourful foray into Grecian draping, tropical prints, and exotic statement jewellery. Floor-length maxi dresses came in a variety of styles; while tiny body-con dresses in multicolour stripes will be the cocktail wear of many a young pretty thing this Spring.

Forever New Spring 2009 runway parade

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Cheap Monday Spring/Summer 2010 pictures

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Cheap Monday is a label that, seemingly, can do little wrong; many a fashioniser has indulged in their denim, and few have any negatives the level against the brand. Having met people's expectations thus far, the Swedish brand is looking to raise the bar. Enter London based designer Ann-Sofie Back whose Spring/Summer 2010 runway collection is her debut for the brand.

Cheap Monday Spring/Summer 2010 runway

And what a debut it is! Street fashion in every sense, the collection features both men's and women's pieces that simply ooze fashion trends.

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John Galliano Men's Spring/Summer 2010

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As the Men's 2010 Spring/Summer runways continue, John Galliano brings an eclectic and highly ethnic inspired set of outfits with his Spring/Sumer 2010 collection.

From the far reaches of the Middle East to the distant history of British India, Galliano takes global inspirations and does what he does best: costumery. Galliano's man starts off in turbans, sandals, and earthy tones of brown, mustard and burnt orange; before traversing more tailored looks that bear to mind Imperial Britain. As with his previous collection, Galliano also dabbles in some military detailing. Modern sneakers and combat gear in some cases snap the looks back to present day reality; but the overall feeling of historical costume remains.

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D&G Men's S/S 2010 approves of Double Denim

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When we first wrote about the double denim fashion trend we had hoped it would die a swift death, but this has unfortunately not been the case. This insidious trend seems to have filtered through to the Men's 2010 Spring/Summer collections and seems to have grabbed a particular hold over D&G Spring/Summer menswear collection.

D&G Spring/Summer 2010 Collection Double Denim

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Gucci Men's Spring/Summer 2010 runway

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Frida Giannini has taken Gucci off of the Continent. For the most part. Yes, Gucci's men's Spring/Summer 2010 runway includes all the white tailored pieces and slip-on shoes that we've come to expect from their men's Spring/Summer season, but if previous years have been stand-out for their Euro-Bohemian motifs this coming year comes in stark contrast.

Gucci Spring/Summer 2010 Men's

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