Fashion Ad Campaigns

Maggie Gyllenhaal for Agent Provocateur pics

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After one of the most successful campaigns with Kate Moss (review here), British lingerie house Agent Provocateur has turned to actress Maggie Gyllenhaal.

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Kate Moss got angelic for Agent Provocateur

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When it was first announced that Kate Moss would face a campaign for Agent Provocateur we were in love. The pairing of our favourite model and our favourite lingerie line. Could anything be better? Possibly. But 'The 4 Dreams of Miss X' is a testament to one of the most sensual and exciting fashion campaigns of recent memory.

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Elle Macpherson gets intimate again

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The latest campaign for Elle Macpherson's Intimates range has launched, and it's again creative and provocative. The series is made up of characters who do somewhat unusual things whilst alone at home in their underwear. The characters include Bubble Girl, Drummer Girl, Joker Girl, Saucergirl and Tuba Girl.

Elle says that the campaign moves to a new level of intimacy: "A woman alone in her private space is the definition of intimacy.

"Bringing to light the quirky and unusual side of ourselves that is often saved for when we are on our own is such a precious thing to watch."

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Heidi Klum for Jordache - Photos

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When we first reported that Heidi Klum was replacing Liz Hurley as the face of Jordache we didn't really know what direction they'd be taking.

Ten times sexier seems to have been the answer.

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Photoshopping Britney Spears

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Enough is enough. Yes, we know that photo editorials and ad campaigns get photoshopped all the time. It's a part of the process, and we as consumers accept it. After all, we don't want our fashion idols looking in the slightest bit 'human'.

But there really is a point where it become ridiculous, and Britney Spears provides us with a stunning example.

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Kate Moss Perfume Kate first shot

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Late last year we told you about Kate Moss's upcoming perfume and now we have the first shot of the advertising campaign that will be used to promote it.

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Mikhail Gorbachev for Louis Vuitton

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We've had an ongoing discussion for some time now about the problems facing the Louis Vuitton brand. The use of particular celebrities in campaigns, the overuse of the LV monogram, and the effect of chav fakes are all factors in the diminishing reputation of the brand.

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Diesel goes into Liquid Space

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This has to be one of the most high-tech fashion shows we have ever seen. Diesel clothing held a fashion parade in Florence that featured giant 3D aquatic sea creatures interacting with human models strutting down the runway.

Aptly labeled "Liquid Space", the show used CGI visual effects and 3D animation. Put together by Wilbert Das and Vizoo, the show was a huge success.

So is this the way of the future? Would you like to see more fashion shows enhance their designs through 3D holograms and amazing light shows? Or is it just a gimmick and a clever marketing ploy? Have your say in our forums.

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Keira Knightley for Chanel Coco Mademoiselle

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Photos from Keira Knightley's print campaign for Chanel's Coco Mademoiselle fragrance have been released.

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Drew Barrymore for Gucci - First Campaign Pic

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Gucci has never before used a celebrity for their ad campaigns, and at least for me it's quite cool that they've chosen the lovely Drew Barrymore - she mightn't be as popular as the likes of Lindsay Lohan. The campaign is special for me because I've always had a little bit of a crush on Drew.