Written by Tania Braukämper on 15 May 2013
This ad just proved something, to me at least. For a campaign to immediately hit you in that woah-should-I-be-looking-at-this-at-work kind of way that might make you blush if someone was standing over your shoulder (because, frankly, it’s just a little too hot), it doesn’t necessarily need to have Terry Richardson’s smut-tastic hallmarks all over it. Somehow Donna Karan’s fall 2013 campaign starring Catherine McNeil feels…
Written by Tania Braukämper on 12 May 2013
Advertising is based on one thing: happiness. — Don Draper In the mid part of the 20th century, artists like Bernard Villemot turned making art and selling happiness into one and the same job. Imagine an advert for Bally that shows nothing of the season’s styles of footwear; instead just the curves of two legs, drawn as colour-blocked graphic lines, with a brush of bright…
Written by Tania Braukämper on 11 May 2013
Hedi Slimane’s campaigns are the kind that do well to create a mood rather than any glossy depiction of the clothing. His pre-fall 2013 campaign for Saint Laurent is very much in line with that trademark style: moody, black and white, and styled for a rock-chic vibe with Freja Beha Erichsen sporting her still popular 2013 hairstyle of messy waves and bangs along with the…
Written by Daniel P Dykes on 9 May 2013
You see so many paparazzi pictures of Kate Moss at the beach that it’s unlikely you’ve ever associated the supermodel with a fake tan. But such sun adoration hasn’t stopped her from being announced as the new face body of self-tanning brand St. Tropez.
Written by Daniel P Dykes on 8 May 2013
“I’m just going to place my Dior handbag over here in the mud,” said nobody ever. Except, perhaps, on the set of Dior’s next fashion film outing. Secret Garden 2 — Versailles is a follow up to a campaign of the same name that the fashion house released for autumn 2012.
Written by Nicoleta Parascan on 8 May 2013
During the past seasons, the number of designers that turned to face the past in search of inspiration increased considerably. Amongst them, the talented Romanian designer Andra Andreescu devoted her entire spring / summer 2013 collection to celebrate the folklore and heritage coming together as one perfect whole. Envisioned as a tribute paid to Romanian treasury, the “Back to tradition” collection doesn’t lack of modern…
Written by Tania Braukämper on 7 May 2013
Phoenix Keating’s designs are a little bit out of this world – though rooted in the classic, they’re always fancifully imagining what might be in the future. That gives them a dark edge, a cloud of science-fiction-fantasy that engulfs every piece with the feeling that it’s not quite real. And every time photographer Henryk Lobaczewski interprets Keating’s designs into a campaign he plays to that…
Written by Nicoleta Parascan on 4 May 2013
Brazilian supermodel Aline Weber is the star of the newest A.Brand campaign for fall / winter 2013. Betting on Aline’s natural beauty, the local fashion label envisioned a clean yet compelling concept, captured in a series of studio images photographed by Henrique Gendre, with creative direction by Luis Fiod. Minimal silhouettes and a series of delicate sparkling embellishments joined forces in a collection that celebrates…
Written by Tania Braukämper on 1 May 2013
Jewellery trends move, but not with the fierce speed that fashion trends generally do. They’re partially aligned, and yet there’s always those who prefer their jewellery fine and classic. Judging from their spring 2013 campaign starring Isabeli Fontana, Vivara jewellery (a Brazilian label) straddles the space between trends and timelessness. A necklace of bold green gems stands out against white lace as a statement piece…
Written by Khaiyajc Bucarile on 1 May 2013
Cara Delevingne is the face of the newest campaign of YSL beauty. In this ad, Cara looks gorgeous with smokey, winged-out eye makeup and YSL’s Babydoll mascara.
