Fashion advertising.

Lara Stone for H&M is the spring inspiration you need today

Fashion is always obsessed with the “new” something, but not always is that new something newsworthy. H&M’s interpretation of “the new neutrals” are, however, worthy of paying attention to as spring approaches. Maybe that has much to do with the presence of Dutch beauty Lara Stone in the retailer’s latest campaign. In pieces that pretty much all come in at £15 and under, a fresh…
Lara Stone for H&M S/S '15 campaign
Lara Stone for H&M S/S '15 campaign
Lara Stone for H&M S/S '15 campaign
Lara Stone for H&M S/S '15 campaign
Lara Stone for H&M S/S '15 campaign
Lara Stone for H&M S/S '15 campaign

Lou Lingerie S/S ’15: sexy romance by the sea

Magic. That’s what happens when you choose to lay the most gorgeous and romantic of lingerie against the clear blue tinges of the sea. And by taking their utter-sensual offerings for spring/summer 2015 outside the bedroom limits, LOU Lingerie succeeded in creating a campaign that is as dreamy, as it is sexy. Starring smouldering muse Shelby Keeton, the spring collection is divided in two lines:…
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign
LOU Lingerie S/S '15 campaign

The Ghost by Simona Semen: foray into the ethereal

Silhouettes that are extremely delicate, nuances that are utterly soft, and above all, detailings so sublime they appear to be out of this world: Simona Semen‘s spring / summer 2015 collection is a definite foray into the ethereal, a beautiful manifestation of unearthly inspiration. Heavenly lace, metallic whispers and asymmetrical lines are all imbued with timeless femininity, the clash of precious fabrics seemingly mirroring the coming…
Simona Semen S/S '15 campaign
Simona Semen S/S '15 campaign
Simona Semen S/S '15 campaign
Simona Semen S/S '15 campaign
Simona Semen S/S '15 campaign
Simona Semen S/S '15 campaign
Simona Semen S/S '15 campaign
Simona Semen S/S '15 campaign

Marlies Dekkers Couture: lingerie’s Dancing Princess

You say couture lingerie and that already brings about the extraordinary, but add to the concept with a romantic tale staring a rebellious Indian princess who breaks with tradition in order to live her days as an artistic pilgrim and what you get is the inspiration behind Marlies Dekkers‘s stunning collection for spring 2015. “The Dancing Princess” couture line introduces one-of-a-kind, lavish embellishments imagined to adorn unique…
Marlies Dekkers Couture S/S '15 campaign
Marlies Dekkers Couture S/S '15 campaign
Marlies Dekkers Couture S/S '15 campaign

Daphne Groeneveld kills it for the new Tom Ford campaign

Tom Ford’s figure-hugging ultra-luxe pieces. Carine Roitfeld’s glam-rock styling. Inez and Vinoodh’s glossy photography. There’s a lot going right in Ford’s latest spring 2015 campaign, but more than anything is it owned by Binx Walton’s long legs and Daphne Groeneveld’s killer abs. Check out Binx’s shot after the break.

Sexy summer: Wildfox want to party like it’s 1999

The idea of a sexy summer seems like an oasis in the midst of winter, and from the likes of Wildfox you can only expect it to be replete with nostalgia, with sunny skies, tongue-in-cheek statements and colours that grow from soft and delicate, to crazy bold. Inspired by the late ’80s and early ‘90s fashion, the Swim Cruise 2015 collection takes cues from what…
Wildfox Swim Cruise '15
Wildfox Swim Cruise '15
Wildfox Swim Cruise '15
Wildfox Swim Cruise '15
Wildfox Swim Cruise '15
Wildfox Swim Cruise '15
Wildfox Swim Cruise '15
Wildfox Swim Cruise '15

Justin Bieber stars in Calvin Klein ads, the Internet calls photoshop

Justin Bieber makes the transition from singer to model in the latest Calvin Klein jeans campaign, alongside regular face (and body) Lara Stone. Obviously keen to make use of Bieber’s fanbase and cultural relevance, the brand has him with toned body and tattoos on full display. Still, it wasn’t long before the Internet collectively analysed the photos in comparison to the campaign video and drew…

Cara Delevingne does DKNY underwear

Here’s a preview of the latest 2015 campaign from DKNY Intimates and Sleepwear, in which Cara Delevingne looks decidedly cool and effortless in lingerie pieces and striped knee-high socks. Though her tattoos do seem to, strangely, disappear in the second shot which you can view after the break.

This Victoria’s Secret Swim catalogue is all the gorgeousness you need to see today

It kicks off with a gorgeous Behati Prinsloo – the chosen cover-girl – wearing an asymmetrical black bikini and sultry salty beach hair. And before long, the Victoria’s Secret Swim 2015 catalogue presents a series of super-fit, stunning angels in bikinis that makes you long for summer (and endless legs). Shot by Greg Kadel in Hawaii, the catalogue also features Candice Swanepoel, Lily Aldridge, Lais…
Victoria's Secret Swim 2015, part 1
Victoria's Secret Swim 2015, part 1
Victoria's Secret Swim 2015, part 1
Victoria's Secret Swim 2015, part 1
Victoria's Secret Swim 2015, part 1
Victoria's Secret Swim 2015, part 1
Victoria's Secret Swim 2015, part 1
Victoria's Secret Swim 2015, part 1

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