There’s a place somewhere, at the end of some rainbow, where people are both uncommonly beautiful and ridiculously talented. There’s a pool of them, trapped there, waiting to be plucked from oblivion and propelled onto an interntional stage. Burberry, I’m convinced, have a map to that place.

And while there’s much to be said about the brand’s ability to stay relevant not just with clothing but with popular culture – most notably through support of music acts and bands – there’s also much to be said of how such marketing efforts double as a path to discovery of new cultural things for their target market. If you didn’t know of British musician Roo Panes, watch Burberry‘s new autumn / winter 2012 campaign videos (below) and you soon will.

burberry roo panes campaign video

And if you decide you’re not a fan of Panes’ brooding music and equally brooding looks, then how could you not at least give Burberry credit for unfailingly making English weather – the wet and grey so many consider a misery – into something completely, utterly, romantically desirable?

Also starring Gabriella Wilde, you can view the new Burberry campaign videos above.

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