Fashion advertising.

IYA Swimwear does slick, sporty, sexy

Lingerie-inspired. Slick and sporty. Somehow these two concepts seem disparate, not the kind of elements that would gel together easily. And yet IYA Australia created a simple wonder in their spring / summer 2014 collection: this black bikini with multiple lingerie-like straps that’s equal parts sporty and sexy. IYA’s girl “lives life to its fullest, she falls in love easily, jumps deep into the ocean……
IYA Australia S/S '14 Campaign
IYA Australia S/S '14 Campaign
IYA Australia S/S '14 Campaign
IYA Australia S/S '14 Campaign
IYA Australia S/S '14 Campaign
IYA Australia S/S '14 Campaign
IYA Australia S/S '14 Campaign
IYA Australia S/S '14 Campaign

Reinventing the classic black swimsuit: OYE

Masters of simplified sexiness (of the swimwear kind) – OYE – know precisely how to merge the season’s key swimwear trends into their own classic style. Their latest capsule for Turkish retailer ROMAN features more ways to reinvent the black swimsuit than you might expect, utilising asymmetrical cuts, sheer panels, Grecian Goddess sentiments and a bit of imagination.
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign
Oye for ROMAN S/S '14 campaign

Thorns and bondage ropes: SCHIELD for Pamela Costantini shoes

Beauty born out of the unexpected, twisted thorns and bondage ropes highlighting a 90′s dark mood, sharp metallic accents adorning covetable shoes: we are not trying to describe a tangled fantasy here, but do expect to be lured straight into Diego Diaz Marin’s dramatic world with its doors lying wide open, this time celebrating the exclusive collaboration between Italian footwear designer Pamela Costantini and jewelry…
SCHIELD for Pamela Costantini shoe collection campaign
SCHIELD for Pamela Costantini shoe collection campaign
SCHIELD for Pamela Costantini shoe collection campaign
SCHIELD for Pamela Costantini shoe collection campaign
SCHIELD for Pamela Costantini shoe collection campaign
SCHIELD for Pamela Costantini shoe collection campaign
SCHIELD for Pamela Costantini shoe collection campaign
SCHIELD for Pamela Costantini shoe collection campaign

How’s this for a bohemian dream: Child Of Wild

There’s a particular romance that comes from bohemian influences met with feminine beauty and desolate landscapes – an Apocalyptic Romance if you will, as is the title of Child Of Wild’s latest look book. The Californian-based purveyors of sustainable jewellery, accessories and generally exotic flotsam bring lashings of silver and bursts of feathers in this imagery photographed by James Norton.
Child Of Wild S/S '14 campaign
Child Of Wild S/S '14 campaign
Child Of Wild S/S '14 campaign
Child Of Wild S/S '14 campaign
Child Of Wild S/S '14 campaign
Child Of Wild S/S '14 campaign
Child Of Wild S/S '14 campaign
Child Of Wild S/S '14 campaign

Yes, we love you little Surfer Girl: Wildfox swim

There are brands who diligently put out a campaign once a season, and then there’s Wildfox. Their ability to design youthfully desirable collections is surpassed by their ability to create a constant stream of dreamy, beautiful imagery that tells a story or captures the imagination. The latest features a muse more than a model – pro surfer Hanalei Reponty – in a campaign titled “Do…
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim
Hanalei Reponty for Wildfox Swim

Pleasure born out of torment: Jessica Choay

If clothes could whisper, what would they say? Would they talk about pleasure and happiness? Would they be blunt or deceptive, turn words into magic, or empty them of all meaning? We may never find out that much, but we do know of at least one designer who seems to always find the right voice to gift her garments with. Jessica Choay‘s effortless take on…
Jessica Choay S/S '14 campaign
Jessica Choay S/S '14 campaign
Jessica Choay S/S '14 campaign
Jessica Choay S/S '14 campaign
Jessica Choay S/S '14 campaign
Jessica Choay S/S '14 campaign
Jessica Choay S/S '14 campaign
Jessica Choay S/S '14 campaign

Strip off your clothes and become a sexy Joan of Arc

How many times have you been in that situation where some divine vision or another propels you to throw your sword in the air and start a siege against a cause close to your heart – albeit it probably not a literal one? At least three, right? Weekly. It’s those moments you wish you could strip off your outer layers in one swift movement, revealing…

Gisele sings, dances, models bikinis

As much as we’d like to comfort ourselves that supermodels are just physically perfect at the expense of all other talents, the likes of Gisele Bundchen (and Miranda Kerr, to be fair) are out to prove otherwise. Undiminished in her amazonian beauty, Gisele stars in H&M’s summer 2014 campaign – also singing a cover of Blondie’s Heart Of Glass for the occasion. The cover –…
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14
Gisele Bundchen for H&M S '14

Sexy showstoppers from Misha

There are those occasions that call for something beyond just sexy, necessitating an outfit that earns the label of showstopping. Judging by Misha Collection’s autumn 2014 campaign, the label – created in Australia by Michelle Aznavorian – has the concept of evening elegance-come-sex-appeal well and truly nailed. A black dress with a hem that scoops upwards from ankle to upper thigh is perfectly balanced by…
Misha A/W '14 campaign
Misha A/W '14 campaign
Misha A/W '14 campaign
Misha A/W '14 campaign
Misha A/W '14 campaign
Misha A/W '14 campaign
Misha A/W '14 campaign
Misha A/W '14 campaign

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