Written by Tania Braukämper on 21 Apr 2013
Hats can complete an outfit, uplift it, ruin it; they have a transformative power unlike any other accessory. Hong Kong’s Hatwoman – yes that’s a clever superhero play, the brand even has a series of superhero comics on its website – knows it. Their spring 2013 campaign plays on the idea of different personas and disguises, and in doing so presents various pieces of headware…
Written by Chevaun Roux on 19 Apr 2013
With a sincere essence of grain and emotion this natural photography shoot by Oli Sansom brings forward the moodiness and grit that can reside within fashion. The naturalism behind this fashion shoot reflects the notions of Australian label Sosume, which aggregates organic sustainable materials that are locally produced to use for fashionable wear. Sansom makes use of low-key lighting and natural surroundings to create a…
NSFW Photo gallery included.
Written by Tania Braukämper on 16 Apr 2013
The Hermes silk scarf is something of an icon in itself. For the fashion house’s spring 2013 catalogue, Karlie Kloss is elegant draped only in Hermes’ painted silks, leaping about in flat sandals as if on winged feet – a feminine incarnation of the Messenger of the Gods the brand is named after.
Written by Khaiyajc Bucarile on 11 Apr 2013
The newest campaign girls Doutzen Kroes, Arizona Muse and Chinese top model Liu Wen are all done up and looking classically elegant for the spring /summer 2013 ad campaign of Tiffany & Co.
Written by Tania Braukämper on 10 Apr 2013
She’s already fronted Cubus’ spring lingerie look book, now here’s Marloes Horst looking bronzed and generally amazing for the retailer’s swimwear campaign. A figure like Marloes’ will always do justice to a simple string bikini, but that’s to say the same goes for all of us. Don’t let that deter you from hitting the beach, though: there are plenty of other cuts on trend for…
Written by Khaiyajc Bucarile on 8 Apr 2013
Amanda Murphy joins Vanessa Axente and Irene Hiemstra for the Prada pre-fall 2013 campaign. Amanda is wearing a french maid inspired gingham dress with red accents to match her bag, coupled with a messy, wet look hairstyle.
Written by Tania Braukämper on 6 Apr 2013
Whether looking at summery imagery makes you want to run out and buy a new bikini for 2013, hit the gym, or simply head to a warmer climate, there’s no denying the warming feeling that creeps into your bones when you do. The latest swim campaign from Oysho stars Emily DiDonato in pieces with ruffled busts, banana leaf motifs, and digital prints.
Written by Khaiyajc Bucarile on 5 Apr 2013
The eye-catching spring / summer 2013 campaign of Edun is all about having fun in the rain. It gives such a refreshing feel, which is perfect for the “sun” season. Ambassadors Ashleigh Good, Jeneil Williams and Julia Frauche pose with an Elephant, fitting with the safari mood of the season.
Written by Tania Braukämper on 5 Apr 2013
You don’t really need fancy backdrops or location-based shoots when you have Miranda Kerr fronting your campaign: while photographers Inez & Vinoodh don’t do all that much with her for Mango’s spring 2013 imagery, she’s enough of a name that people will pay attention. Mango’s best looks of the season are the ones that channel the thematic Queen of the desert trend: sandy hues, dusty…
Written by Tania Braukämper on 4 Apr 2013
The sun is always shining somewhere. Certainly not where I happen to be writing this from – where the snow insists on falling despite it, theoretically, being spring time – but perhaps in Brazil, from where label Agua de Coco hails. In fact, if you were to judge by this campaign starring adorable redhead Cintia Dicker, the sun is always shining in Brazil. Instent on…
