Fashion advertising.

Gigi Hadid is sun-soaked for Seafolly

Gigi Hadid is definitely having a moment. She made waves after being criticised for her body and boldly hitting back, before going on to grace the Victoria’s Secret 2015 runway yesterday. In her latest campaign for Australian swimwear label Seafolly, Gigi again proves her gorgeousness. The sun-soaked images feature the latest eyewear styles including the vintage-inspired transparent “Tortola” frames and the on-trend round and reflective…
Seafolly Eyewear Summer '15 campaign
Seafolly Eyewear Summer '15 campaign
Seafolly Eyewear Summer '15 campaign
Seafolly Eyewear Summer '15 campaign
Seafolly Eyewear Summer '15 campaign

Sara Sampaio is mesmerising for Aker

Whilst you often spot Portuguese beauty Sara Sampaio in bikinis or lingerie, her latest campaign for Turkish retailer Aker is purely on the side of elegance. Photographed by Koray Parlak, the campaign features the brand’s fall / winter 2015 selection of classic leather handbags and luxurious silk scarves.
Aker A/W 15/16 Campaign by Koray Parlak
Aker A/W 15/16 Campaign by Koray Parlak
Aker A/W 15/16 Campaign by Koray Parlak
Aker A/W 15/16 Campaign by Koray Parlak
Aker A/W 15/16 Campaign by Koray Parlak
Aker A/W 15/16 Campaign by Koray Parlak

Kendall Jenner’s Balmain x H&M video is a bit WTF

There’s plenty of enthusiasm around the Balmain x H&M collection which launches in stores next week, but whether the latest video campaign will do much to add to it, I’m not entirely sure. Kendall Jenner stars in the film which has something to do with futuristic dance battles on a speeding train between her Balmain-clad clique and rival gangs. Courtesy of extremely choppy editing, you…

Erin Wasson hits the Sunset Road for Spell & the Gypsy Collective

Chambray shirts, leather fringed skirts, cowboy boots and maxi-dresses updated with open backs and high slits: it is clear that for the latest Spell & the Gypsy Collective campaign, boho has gone rebel. And with a rock-goddess of a muse, in the person of Erin Wasson, the stunning imagery photographed by Graham Dunn couldn’t have turned out other than epic, ever-cool and sexy but in…
Spell & the Gypsy Collective October/November 2015
Spell & the Gypsy Collective October/November 2015
Spell & the Gypsy Collective October/November 2015
Spell & the Gypsy Collective October/November 2015
Spell & the Gypsy Collective October/November 2015
Spell & the Gypsy Collective October/November 2015
Spell & the Gypsy Collective October/November 2015
Spell & the Gypsy Collective October/November 2015

These silhouettes truly break the gender barrier

The austerity of the cuts juxtaposed to the softness of the cloche, the silhouettes that start out tracing feminine lines just as they aim to dress an androgynous body, the structure, the precision, the timelessness: these are just some of the elements to make Edithmarcel’s “(C)ouverture” collection effortlessly stand out, all extraordinary in its simplicity, awash with modern sensibilities.
edithmarcel ss16 campaign
edithmarcel ss16 campaign
edithmarcel ss16 campaign
edithmarcel ss16 campaign
edithmarcel ss16 campaign
edithmarcel ss16 campaign
edithmarcel ss16 campaign

Mastering off-duty chic with Andreea Diaconu for H&M

There’s an art to mastering that effortlessly chic, off-duty model look, but once you know the tricks it’s easier than you’d think. To nail it without blowing your budget, draw inspiration from H&M’s latest campaign starring Romanian beauty Andreea Diaconu. You’ll quickly see how much can be accomplished with just a few key pieces – like an oversized cosy sweater or two, a blanket poncho…
H&M Winter '15 campaign
H&M Winter '15 campaign
H&M Winter '15 campaign
H&M Winter '15 campaign
H&M Winter '15 campaign
H&M Winter '15 campaign

Constance Jablonski rocks Zimmermann Swim in the Greek Islands

A dream within a dream, or a striking Constance Jablonski adding to the already extraordinary beauty of the Greek Islands. If there’s a thing you can always trust for Zimmermann Swim to be bringing along with each of its idyllic, out of this world campaigns is that unparalleled sense of femininity and ease that’s sure to be wrapping up the glorious swim styles. Enough to…
Zimmermann Resort Swim '16 campaign
Zimmermann Resort Swim '16 campaign
Zimmermann Resort Swim '16 campaign
Zimmermann Resort Swim '16 campaign
Zimmermann Resort Swim '16 campaign
Zimmermann Resort Swim '16 campaign

Les Fleurs du Mal: dark splendor by Simona Semen

She writes her urban fairytales in precious ink, her latest story weaving the uncovered secrets of the mineral world with the austere elegance describing the modern heroine. Spectacular textures overlap in building the aristocratic silhouettes, as with each drop of dark splendor Simona Semen rewrites the portrait of femininity. Starring brunette-beauty Alexandra Babascu, the campaign is lensed by Cristi Floriganta.
Simona Semen "Les Fleurs du Mal" campaign
Simona Semen "Les Fleurs du Mal" campaign
Simona Semen "Les Fleurs du Mal" campaign
Simona Semen "Les Fleurs du Mal" campaign
Simona Semen "Les Fleurs du Mal" campaign
Simona Semen "Les Fleurs du Mal" campaign
Simona Semen "Les Fleurs du Mal" campaign
Simona Semen "Les Fleurs du Mal" campaign

Luxury & drama from Karolina Couture Lingerie

There’s nothing shy or demure about the Karolina Couture woman: at least, certainly not when it comes to the “Her Name Was Scarlet” collection. Bold and undeniably sexy, the collection none the less speaks to sheer luxury and craftsmanship above all else. Unlike other lingerie labels, Karolina Couture hand-makes each piece locally and in consultation with the customer, meaning individual body shapes are taken into…
Karolina Couture Lingerie "Her Name Was Scarlet" campaign
Karolina Couture Lingerie "Her Name Was Scarlet" campaign
Karolina Couture Lingerie "Her Name Was Scarlet" campaign
Karolina Couture Lingerie "Her Name Was Scarlet" campaign
Karolina Couture Lingerie "Her Name Was Scarlet" campaign
Karolina Couture Lingerie "Her Name Was Scarlet" campaign

Wildfox made a fragrance. Here is the dreamy campaign.

Wildfox have released a fragrance, and you didn’t think the occasion would arrise without some gorgeous imagery to go with it, did you? Beauties Frida Aasen, Laura deWit and Zhenya Katava star in the dreamy campaign, which features flowers and flowing mermaid-hair and a giant gilded fragrance bottle. According to the title page, it’s a fragrance for dreamers. “For Lovers, for Skinny Dippers, for Barefood…
Wildfox: The Fragrance campaign
Wildfox: The Fragrance campaign
Wildfox: The Fragrance campaign
Wildfox: The Fragrance campaign
Wildfox: The Fragrance campaign
Wildfox: The Fragrance campaign
Wildfox: The Fragrance campaign
Wildfox: The Fragrance campaign

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