Fashion advertising.

Andreea Diaconu for Etam Swim

It’s difficult to decide which is more striking – her killer figure or her killer cheekbones. With both on display in Etam’s latest spring 2014 swimwear campaign, Romanian model Andreea Diaconu proves why she’s in such hot demand right now.
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign
Etam Swim S/S '14 campaign

David Beckham does swimming trunks for H&M

It was only a matter of time before swimwear was added to the David Beckham for H&M bodywear line. And here it is, hitting stores in May 2014, featuring 3 styles – boardshorts, swimshorts and trunks. And of course, for all the Beckham fans, the campaign is modelled by the man himself: tattooed, topless, and wearing that trademark slicked-back David Beckham hairstyle.
David Beckham for H&M swimwear '14 campaign
David Beckham for H&M swimwear '14 campaign
David Beckham for H&M swimwear '14 campaign

Restroom mischief for Alexander Wang

With Parental Advisory slogans and inversely-buttoned shirts defining Alexander Wang’s spring collection – as well as helping define the spring 2014 fashion trends – his campaign for the season was always going to be a little bit cheeky. With Anna Ewers and Zuzu Tadeushuk looking like their boredom is about to turn to some mischief, Steven Klein’s photos do well to capture a youthful and…
Alexander Wang S/S '14 Campaign
Alexander Wang S/S '14 Campaign
Alexander Wang S/S '14 Campaign
Alexander Wang S/S '14 Campaign
Alexander Wang S/S '14 Campaign
Alexander Wang S/S '14 Campaign
Alexander Wang S/S '14 Campaign

Beaches & babes: it must be Victoria’s Secret swim

With each Victoria’s Secret swim collection, the brand seems to move further away from catalogue and more towards campaign. Read: more romantic photos, less cliche poses, and generally better imagery. This time around it’s a bikini filled foray featuring fitspo-inducing models Candice Swanepoel, Martha Hunt, Jac, and Magdalena Frackowiak in a campaign titled Turks & Caicos.
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14
Turks & Caicos: Victoria's Secret Swim '14

Reliably remarkable: beaches & bikinis from Zimmermann

Reliable sounds almost a dirty word, as if to suggest something is unremarkable, or undeserving of a more fervent compliment. But it springs to mind with each new Zimmermann Swim campaign that surfaces and greets the eyes with a predictable level of sun-soaked gorgeousness. You might say Zimmermann’s collections and campaigns are remarkable, and reliably so. The latest Zimmermann Swim imagery has everything of the…
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign
Zimmermann Swim summer '14 campaign

Miranda Kerr looks gorgeous, ushers in spring

Nothing says spring like a peasant blouse that reveals a sun-kissed shoulder, a trumpeting petal skirt that bounces with every step, or the simplest of simple fresh cotton tees. Sporting all of those things is Miranda Kerr in a new spring campaign for H&M, looking effortless and gorgeous at the same time as the Australian-born beauty is wont to do. The campaign also has a…
Miranda Kerr for H&M spring '14 campaign
Miranda Kerr for H&M spring '14 campaign
Miranda Kerr for H&M spring '14 campaign
Miranda Kerr for H&M spring '14 campaign
Miranda Kerr for H&M spring '14 campaign

Emily Ratajkowski, bikinis & bank robbing

Minimale Animale always nail that ’80s/’90s L.A. sex-appeal, but doubly so when you stick Emily Ratajkowski in their latest high-cut bikini briefs and sheer mesh tops and let Henrik Purienne helm the imagery. With all things ’90s being in favour again, the thematic choices even make perfect sense. Bank robbers who are revealed to be sexy surfers: it’s Point Break sans Reeves and Swayze.
Minimale Animale S/S '14 campaign
Minimale Animale S/S '14 campaign
Minimale Animale S/S '14 campaign
Minimale Animale S/S '14 campaign
Minimale Animale S/S '14 campaign
Minimale Animale S/S '14 campaign
Minimale Animale S/S '14 campaign

The sheer sensuality of classic stockings

It comes as no surprise that in our modern times every classic gets to be revised, every iconic piece injected with new attitude as if to match the ever evolving portrait of the woman in style. In doing just that, Yuli Chulkova‘s capsule collection of Stockings and Tights aims to add a dash of edge to a otherwise classical look, combining minimalistic silhouettes with cool…
Yuli Chulkova capsule collection of Stockings and Tights
Yuli Chulkova capsule collection of Stockings and Tights
Yuli Chulkova capsule collection of Stockings and Tights
Yuli Chulkova capsule collection of Stockings and Tights
Yuli Chulkova capsule collection of Stockings and Tights
Yuli Chulkova capsule collection of Stockings and Tights
Yuli Chulkova capsule collection of Stockings and Tights
Yuli Chulkova capsule collection of Stockings and Tights

Sex kittens, latex and Lascivious: more options for Valentine’s Day

You might feel like being many things this Valentine’s Day – amoung them adored, spoiled, boldly sexy or touchingly romantic; or maybe you’ll just feel irresistibly compelled to channel the soft sensuality of that ever-nostalgic creature, the 1960s Playboy bunny. If the latter, Lascivious lingerie‘s spring 2014 campaign will serve as all the inspiration you need. This season paints a vintage touch across the brand’s…
NSFW Photo gallery included.

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